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The Brown Agenda: My Mission to Clean Up the World’s Most Life Threatening Pollution

On 13, Feb 2013 | In | By admin

The Brown Agenda: My Mission to Clean Up the World’s Most Life Threatening Pollution

Read an excerpt of The Brown Agenda published by

Hear co-author Richard Fuller discuss The Brown Agenda on NPR.

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“Rich Fuller’s passion and commitment towards educating people on the under-reported issue of environmental pollution, as well as finding innovative solutions to solve the problems, has helped save the lives of thousands of adults and children around the world. He is a truly inspiring human being and I am honoured to know him.”

— Dev Patel, Award-winning actor for his performance in Slumdog Millionaire

“There are few more important stories than how we humans foul the planet and ourselves, often heedlessly. And there are few better placed to tell that tale than Richard Fuller, who has been working for years to show how we can—and, more importantly, should—clean up the earth. The Brown Agenda is the story of an important humanitarian cause revealed in clear and concise prose that is at once deeply necessary and deeply satisfying.”

— David Biello, Editor, Environment & Energy, Scientific American

“If you’re browsing this book wondering why you don’t already know about Rich Fuller and Pure Earth, the answer’s obvious by a few pages in: he’s been too busy saving lives to ‘build the brand.’ In fact, Fuller appears only yesterday to have accepted that he even needs a freaking brand. In an age when nonprofits exist to raise awareness and pay themselves, Fuller is out there getting it done. And his memoir isn’t some kind of moralizing lecture; it’s more like a romp. Who knew cleaning up toxic waste could be the stuff of Indiana Jones-style adventure?”

— Bradford Wieners, Executive Editor, Bloomberg Businessweek

The Brown Agenda
features a foreword by Bryan Walsh, Editor, Environment & Energy, TIME Magazine.

Pollution is the single largest cause of death in the developing world. One in seven people in low- and middle-income countries die as a result of it. Simply put, pollution is now the world’s most prevalent health risk.

And yet, while most everyone has heard about “going green,” few are aware of the more dire and sinister “brown” pollution—places where man-made toxic pollutants have taken root and spread. Brown sites poison millions of people every year, causing needless suffering and death.

After witnessing several brown sites firsthand and meeting families trapped by poverty in these toxic hot spots, environmentalist Richard Fuller founded the Blacksmith Institute, now renamed Pure Earth, a global nonprofit that initiates large-scale cleanups of some of the most polluted places on earth.

The Brown Agenda details Fuller’s inspirational journey—from his dangerous yet ultimately successful fight to save hundreds of thousands of acres in the Amazon rain forest, to establishing Great Forest Inc., one of the leading sustainability consultancies in the United States, to his creation of Pure Earth.

To date, Fuller and his Pure Earth team have remediated more than seventy-five toxic sites worldwide, changing the lives of over four million people, including a million children. They are currently working to clean up twenty-four additional toxic sites, which will improve the lives of another three million individuals.

In this vivid account of his perilous travels to the earth’s most toxic locations, Fuller introduces readers to the plight of the “poisoned poor,” and suggests specific ways people everywhere can help combat pollution all over the world.